What is a Golden Rule Company?

October 15th, 2019 by

What is a Golden Rule Company?


Discover Our Premier Mercedes-Benz Dealer Today

Mercedes-Benz of El Dorado Hills prides itself on providing our customers with the excellent luxury experience they expect from the Mercedes-Benz brand. One of the many attributes that sets us apart from our competition is that we are a Golden Rule Company. We invite you to visit our beautiful dealership to learn more about how we're a golden rule company and test-drive a new or Certified Pre- Owned vehicle today.

The Golden Rule Defined

Nearly everyone has heard of the "Golden Rule." At its core, the golden rule states that one should treat others the same way they themselves would like to be treated. While it is easily recognizable in one's personal life, the golden rule can sometimes be more difficult to find in a business.

Businesses and the Golden Rule

The business world is very competitive, regardless of the industry. With so many companies vying for the attention of consumers, it can seem like using cut-throat practices and an over-the-top marketing strategy is the right method to getting people in the door. A collaborative approach that involves partnership and treating others fairly is what works in the long-term though.

Applying the Golden Rule

At Mercedes-Benz of El Dorado Hills, we apply the golden rule every time a person comes to our dealership. During each encounter, our entire team, from sales personnel and service coordinator to the mechanics and the finance department, strives to put themselves in the customer’s shoes. Determining their motivation for arriving at Mercedes-Benz of El Dorado Hills helps us create the solutions to their pain points.

What About Our Employees?

Of course, the golden rule doesn't start and end with the customers who come into our Mercedes-Benz dealership. We also believe in treating our employees fairly because it's the right thing to do. When our sales team, mechanics, loan underwriters and other personnel are treated in an equitable and positive manner, they are more likely to treat our customers that way, too.

What Does Being a Golden Rule Company Mean to Mercedes-Benz of El Dorado Hills?

Mercedes-Benz of El Dorado Hills was founded on the principles of dignity, trust and fun. Those concepts are the foundation guiding our delivery of the world-class customer service our guests expect when they visit our dealership.

But don't just take our word for it. Stop by Mercedes-Benz of El Dorado Hills today and see firsthand how we put being a golden rule company into practice every day. While you're here, take a test drive and discover exactly how Mercedes-Benz gained its reputation for stellar customer service.


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